Nike I.S.P.A. ‘Zero Waste’ Workshops

︎︎︎ strategy
︎︎︎ production
︎︎︎ retail installation

For the initial launch of Nike’s new I.S.P.A. line, we planned and executed a two-day workshop series aimed at creating space for experimentation and skill-sharing. Experts — architects Norman Kelley and designer Nicole McLaughlin — led participants through zero-waste creation exercises where they were tasked with upcycling materials typically considered disposable into objects that could be used indefinitely. The goal was to reframe the way we think about waste while also picking up useful techniques for future projects.

^{A custom microsite allowed customers to sign up for the in-store experience and read interviews with local runners of multiple skill levels. All who attended were gifted pairs of the Next% to participate in a group run led by Joe Holder}
︎︎︎

Creative Direction: Adam Wray
Art Direction: Troy Lehman
Experts: Norman Kelley & Nicole McLaughlin

Reed Schmidt

Nike I.S.P.A. ‘Zero Waste’ Workshops