︎

I am a producer, art director, and editorial photographer living in Los Angeles. 


Find me:
︎︎︎ 💻 hello@reed-schmidt.com
︎︎︎ ☎️ (920) 639-9370
︎︎︎ 📸 reeds.photos 
︎︎︎ 🤡 @reed.schmidt
︎︎︎ 🌿 @galeridirt


Jordan All-Star Weekend


︎︎︎ production
︎︎︎ retail installation
︎︎︎ strategy

To elevate the culture of basketball storytelling for the city of Chicago, we crafted a week-long activation for the 2020 NBA All-Star Game. Initiatives included an in-store buildout inspired by the O’Hare Blue Line station, a Notre Talk with designer Matthew Williams, community programming with local non-profit Lady Ballerz & League of Their Own, and a partnership with StreetWise to sell limited-edition issues of the Chicago-based street paper to celebrate Cody Hudson’s first collaboration with Jordan Brand.
























Production: Recess Studios
 Sculpture: Cody Hudson
Sculpture Production: Jason Lewis Furniture