I am a producer, art director, and editorial photographer living in Los Angeles. 



Find me:
︎︎︎ 💻 hello@reed-schmidt.com
︎︎︎ ☎️ (920) 639-9370
︎︎︎ 📸 reeds.photos 
︎︎︎ 🤡 @reed.schmidt
︎︎︎ 🌿 @galeridirt


Nike Element React 87 


︎︎︎ strategy
︎︎︎ production

Nike x Notre “Lucid Works” was a running-inspired exploration of experimentation, mindfulness, and design. The three-day event featured daily runs, customization sessions with the Nike React Element 87 design team, limited-edition merchandise, and special guest appearances from Olympian Kate Grace, Nike Master Trainer Joe Holder, and District Vision’s Tom Daly and Max Vallot.