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I am a producer, art director, and editorial photographer living in Los Angeles. 


Find me:
︎︎︎ 💻 hello@reed-schmidt.com
︎︎︎ ☎️ (920) 639-9370
︎︎︎ 📸 reeds.photos 
︎︎︎ 🤡 @reed.schmidt
︎︎︎ 🌿 @galeridirt


Nike ZoomX Vaporfly NEXT%  


︎︎︎ event production

︎︎︎ retail installation
︎︎︎ strategy

For the 2019 Chicago Marathon, we worked with Nike to build large-scale experiences highlighting sport and innovation for the visionary consumer. Programming included an in-store activation highlighting the ZoomX Vaporfly NEXT% and a Notre Talk with Nike’s Chris Cook and Joe Holder, culminating in a group run during which participants were gifted pairs of the shoes to train in.




A custom microsite allowed customers to sign up for the in-store experience and read interviews with local runners of multiple skill levels. All who attended were gifted pairs of the NEXT% to participate in the group run.
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Sculpture: John Peralta
 Illustrations: Freddy Carasco
 Video: Home Movie Productions