Nike x Notre “Built in The Midwest, Together”

︎︎︎ strategy
︎︎︎ production
︎︎︎ photography

For Notre’s inaugural collaboration with Nike, we wanted to pay homage to classic workwear—a symbol of Midwest work ethic and a physical embodiment of our entire ethos. From strategy and shoe design to installation and video production, every piece of this project was directly tied to our industrious roots while also highlighting the spirit of our community.

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In true Midwest “measure twice, cut once” fashion, we built a microsite and ecomm experience to highlight every detail of the project.
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Photographer: Adrian Octavius Walker
Photo assistant & lighting: David Kasnic
Styling: Jose Villanueva
Video Production: verytaste
DP: Kevin Oh
Editing: Johnny Castle
Sound Design: Mathien
360 Photography: Visual Feeder
Additional Photography: Reed Schmidt & Christopher Leh

Set Design: Hotel Creative
Set Production: Bednark & Notre
Models/Builders: Nina Clevinger, Dylan McBrayer, Aylin Sarac, Drake Sweeney, Matthew Ryan, Matthew Ward, Brett Weinsten, Lino Wilson, Alec Zaninotto

Microsite Design: 56