I am a producer, art director, and editorial photographer living in Los Angeles. 



Find me:
︎︎︎ 💻 hello@reed-schmidt.com
︎︎︎ ☎️ (920) 639-9370
︎︎︎ 📸 reeds.photos 
︎︎︎ 🤡 @reed.schmidt
︎︎︎ 🌿 @galeridirt


Notre “Temporary” Store


︎︎︎ creative direction
︎︎︎ interior design
︎︎︎ retail installation

The Notre “Temporary” Store was a Gold Coast pop-up activated while our West Loop flagship was undergoing renovation and expansion. Leveraging design elements like mobile storage units and utilitarian crates to blur the line between the notions of moving in and moving out, we emphasized the feeling of being in perpetual transition.