Notre x The Alinea Group
︎︎︎ creative direction
︎︎︎ event production
︎︎︎ retail installation
︎︎︎ event production
︎︎︎ retail installation
In celebration of Nike Air Max Day 2018, Notre teamed up with the world-renowned Alinea Group to push the boundaries of traditional retail buildouts. Expressing the footwear series’ past, present, and future, the notion of “Air” was incorporated into every dish in a quest to juxtapose the seemingly opposing worlds of food and footwear.
Guests traversed through seven rooms, with varied experiences meant to engage every sense. Beyond interactive activities and unique cocktails, dishes included Chef Mike Bagale’s floating “Balloon” dish and Chef Grant Achatz’s famous “Chocolate Mat” presented in the Sean Wotherspoon colorway in a room filled with chocolate-scented smoke. The multiple-course dinner service was prefaced by a panel talk featuring Chefs Grant Achatz, Ed Tinoco, Mike Bagale of the Alinea Group and shoe designer Jon Buscemi.
Guests traversed through seven rooms, with varied experiences meant to engage every sense. Beyond interactive activities and unique cocktails, dishes included Chef Mike Bagale’s floating “Balloon” dish and Chef Grant Achatz’s famous “Chocolate Mat” presented in the Sean Wotherspoon colorway in a room filled with chocolate-scented smoke. The multiple-course dinner service was prefaced by a panel talk featuring Chefs Grant Achatz, Ed Tinoco, Mike Bagale of the Alinea Group and shoe designer Jon Buscemi.
Food & Beverage: The Alinea Group
Video: Emmet Kilmer