I am a producer, art director, and editorial photographer living in Los Angeles. 



Find me:
︎︎︎ 💻 hello@reed-schmidt.com
︎︎︎ ☎️ (920) 639-9370
︎︎︎ 📸 reeds.photos 
︎︎︎ 🤡 @reed.schmidt
︎︎︎ 🌿 @galeridirt

       

Veilance SS‘19 Campaign



︎︎︎ strategy

With circumstances upending traditional techniques for image production, Notre partnered with Veilance on an experiment in physically distanced photography. Photographer Norman Wong worked with the team at Neighbourhood Studios in Toronto to create a capture system capable of producing a fully-realized studio shoot without any in-person interaction. Using a multi-camera rig as well as a perimeter of additional cameras feeding footage to a shared video call, both photographer and creative team were able to observe and direct from afar. On shoot day, the model entered an empty, sanitized studio, worked through a series of looks, and left—zero contact necessary.


















Photography: Norman Wong
Creative Direction: Adam Wray
Technical Direction: James Waring / Neighbourhod Studios
Digitech: Kevin Bryan
Model: Daniel Liu